Having a small PPC budget isn’t the end of the world.

Having a small PPC budget isn’t the end of the world. Your success will largely depend on the niche you’re operating in and its level of competition. By asking yourself three simple questions – and measuring and evaluating your success – you can make your small PPC budget go a long way. For this article, we’re going to focus on Google AdWords because it’s the most popular choice for PPC advertising. The tips below are relevant to everyone, not just those working on accounts with small budgets. However, larger accounts aren’t as heavily affected when something goes wrong and can recover faster. 1. Am I Targeting the Right Keywords? This might seem like a basic question but even seasoned search advertising professionals sometimes miss it. Intensive and thorough keyword research is usually done when a campaign or an ad group is just about to launch. Related:GroupBuy SEO Tools

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5 Tips to Rebuild Your Content Strategy from Scratch

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There’s no denying that a failed content approach is extremely discouraging. However, the beauty of marketing in the 21st century is that you can almost always return to drawing board and formulate a new plan without suffering serious losses. Here are five tips to keep in mind during the reconstruction stage. 1. Re-Evaluate Brand Personas One of the most common culprits of a failing content strategy is a brand persona that doesn’t speak to common viewers. 2 Content marketing is all about relating to audiences in an organic way to create genuine interest. To be successful, you need to speak at the same level as the people you are marketing to. In other words, if your brand was a living, breathing person, how would they be defined? Related: GroupBuy SEO Tools How do they talk? Where do they come from? Where do they fall in terms of social class? What is the most important thing to them? What is something they would never do? Once you have nailed down firm answers to ...
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Top Social Media Marketing Tips for the Beginner 2017

If youre just starting to consider using social media to promote your wares and name online, then, there are a lot of things you need to know before you do anything. You see, although, this area is pretty easy, its also quite tricky at the same time. This is why treading on it carefully and wisely is highly advised if you dont want to get burned in the process. To help you get started, here are some of the most important social media marketing tips you need to keep in mind: Related: GroupBuy SEO Tools 1. Never, ever, post over and over about the same thing. You think reiteration and flooding is good, especially if youre repeating the link of your website, as it technically reminds people about you and your business, but in reality, it isnt. Theres a reason why most social networking sites have the report or flag for spam button, and its actually for people who do this. In turn, users do click on this link, mostly out of annoyance. The bad thing here is that, once youve been flag...
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What a wild ride!

What a wild ride! Over the last two weeks I showed you new white hat SEO strategies that you can use to get higher rankings in Google. If you had a chance to finish the video series, great. I have new content for you in today’s email. If not, no worries. I have the links to all three lessons for you below. But first: This Monday (November 14th) I'm opening enrollment for my new premium business training course, SEO That Works 2.0. SEO That Works is the proven system that's been used by over 1,500 students, in 51 countries, spanning 43+ different industries. And I recently overhauled the entire program to make it bigger and better than ever. (Hence the “2.0”. Pretty clever, right? :-D) I'll send more information about SEO That Works 2.0 on Monday. So keep an eye out for an email from me.    Related: GroupBuy SEO Tools Now, it's time for a quick story: As I told you last week, my first blog was in the weight loss space. And if there was one word t...
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